O Cruzeiro was a Brazilian illustrated weekly magazine, published in Rio de Janeiro from 1928 until 1985, with the exception of the period from August 1975 to June 1977. The first edition was released with 70 pages on 10 November 1928 and was published by Empresa Grafico Cruzeiro S.A. of Dr. José Mariano Filho in 152 Rua Buenos Aires. The publication, subtitled Revista Semanal Illustrada, was until 1933 under the directorship of Carlos Malheiro Dias who was succeeded by Antonio Accioly Netto. The leading Brazilian illustrated magazine in the first half of the 20th century was over long stretches under the stewardship of Diários Associados owned by Assis Chateaubriand .