Theme is a quarterly lifestyle magazine that focuses on contemporary creative culture. In collaboration with a guest curator, the publishers collect stories based on a theme, which allows them to provide a coherent lens onto a topic. Initially covering contemporary Asian culture around the world, they opened their content to expanded topics in 2009. Started by the husband and wife team, Jiae Kim and John H. Lee, in Spring 2005, it was initially published four times a year. In 2008, Theme magazine started publishing bimonthly. In 2009 they returned to a quarterly schedule. The editor-in-chief of the magazine is John H. Lee who also publishes it with Jiae Kim.