Similar to marketing collateral definition, e-marketing collateral is the collection of basic internet tactical activities that supports the marketing of a product or a service on the internet. These basic tactics are intended to support, facilitate and ease the internet presence of a website, product or a service. These activities enforced themselves as givens nowadays, common e-marketing collateral include: Original e-commerce marketing:Web sitesDisplay adsMeasures “eyeballs” and impressions of display ads In 2014, 135 billion dollars were spent by marketers on new online marketing collateral.