Kid Cudi (born Scott Ramon Seguro Mescudi) is a Grammy Award winning American recording artist from Shaker Heights, Ohio. After the release of his breakout mixtape, A Kid Named Cudi in July 2008, he soon became the protégé of fellow rapper and music producer Kanye West. He released two studio albums on the Dream On, GOOD Music and Universal Motown record labels: Man on the Moon: The End of Day (2009) and Man on the Moon II: The Legend of Mr. Rager (2010). In February 2011, Cudi announced that he was leaving Dream On to start his own record label.