Madison Communications is a 22-year-old diversified communication group, with 20 units across nine specialized functions in advertising, media, out-of-home advertising, public relations, rural, retail, entertainment, mobile and sports, employing over 800 communication professionals across cities in India, Sri Lanka and Thailand. The gross billing of Madison World is Rs. 25 billion. Sam has over 30 years experience in Marketing (Sarabhai's & Cadbury's) and Advertising (Contract, Mudra & Madison). He started Madison in 1988.