WBRR is an FM radio station in Bradford, Pennsylvania. The station, operated by sister station WESB, is a classic-leaning mainstream rock format station branded as "100.1 The Hero" (HERO being a previous acronym for High Energy Rockin' Oldies). WBRR broadcasts on 100.1 MHz, and is also carried on the audio feed of Atlantic Broadband channel 11 in the Bradford and Salamanca/Little Valley, NY areas. All staff is shared with WESB. On September 27, 2009, WBRR began airing the Jamestown, New York-based outdoor program "Grizzly Gary's Goin' Fishin' and Huntin'" on Sunday mornings.