The Conduit toolbar was an online platform that allowed web publishers to create custom toolbars, web apps, and mobile apps at no cost. It was developed by Conduit Inc. but demerged to Perion Network. Conduit had approximately 260,000 registered publishers who have collectively created content downloaded by more than 250 million end users. Web apps and pieces of content developed through Conduit's platform can be distributed and exchanged online via the Conduit App Marketplace. Currently, 60 million users consume apps from the marketplace on a daily basis.