Promotional merchandise
Promotional merchandise, promotional items, promotional products, product media, promotional gifts, or advertising gifts, sometimes nicknamed swag, are articles of merchandise (often branded with a logo or slogan) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns.
Promotional merchandise
Promotional merchandise, promotional items, promotional products, product media, promotional gifts, or advertising gifts, sometimes nicknamed swag, are articles of merchandise (often branded with a logo or slogan) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns.