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Consumer Participation in Co-creation: An Enlightening Model of Causes and Effects Based on Ethical Values and Transcendent Motives.Crowdsourcing: Global search and the twisted roles of consumers and producers.Participatory media fandom: A case study of anime fansubbingTaking a bite out of Apple: Jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of valueOrganizations and their consumers: Bridging work and consumptionOrganizations and their consumers: bridging work and consumptionDigital work: Self-branding and social capital in the freelance knowledge economySocial labour
P2860
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P2860
description
im September 2009 veröffentlichter wissenschaftlicher Artikel
@de
wetenschappelijk artikel
@nl
наукова стаття, опублікована у вересні 2009
@uk
name
Working consumers: the next step in marketing theory?
@en
Working consumers: the next step in marketing theory?
@nl
type
label
Working consumers: the next step in marketing theory?
@en
Working consumers: the next step in marketing theory?
@nl
prefLabel
Working consumers: the next step in marketing theory?
@en
Working consumers: the next step in marketing theory?
@nl
P2860
P356
P1433
P1476
Working consumers: the next step in marketing theory?
@en
P2093
Bernard Cova
Daniele Dalli
P2860
P304
P356
10.1177/1470593109338144
P577
2009-09-01T00:00:00Z