...Baby One More Time Tour was the debut concert tour by American recording artist Britney Spears. It supported her debut studio album, ...Baby One More Time (1999) and visited United States and Canada. The tour was announced in March 1999, with dates released a month later. Tommy Hilfiger was chosen as the tour sponsor. The show was divided into various segments, with each segment being followed by an interlude to the next segment, and it ended with an encore. The setlist consisted of songs from her debut album and several covers. The tour received positive feedback from critics; many highlighted Spears' persona and edgy look.