100Most (Chinese: 100毛) is a satirical weekly magazine published in Hong Kong, featuring graphics, jokes and reports. Disrespectful and stridently non-conformist in tone, the publication describes its characteristics as "short", "hilarious" and “Hong Kong style”. The slogan of 100Most is “看得完，剛剛好” (English: "Just Right"). 100Most is one of the most famous magazines in Hong Kong, according to Roy Tsui, each issue reaching 80-90% sales. The target reader of this magazine is mainly post-eighties. The magazine is published every Thursday, with special editions issued on an unscheduled basis.