The 1973 East African Safari Rally was the 21st running of the Safari Rally, and the fourth round of the inaugural World Rally Championship season. Run in mid-April in central Kenya, the Safari was a markedly different rally from the other dates on the WRC schedule. About 5300 km of gravel roads comprised the course, though there were not distinct special stages as in other rallies, but instead the course was uncontrolled. The rally was considered very punishing, and thus many of the successful teams were specifically focused on it, leading to a different set of front-runners than led most other rallies. The rally was won by a local driver, Shekhar Mehta.