2003–04 Cleveland Cavaliers season

In the years following their 1998 first-round playoff loss to the Indiana Pacers, the Cavaliers dropped to the bottom of the league and became a perennial entrant in the annual NBA Draft Lottery. The franchise's freefall bottomed out during the 2002–03 season, as the Cavs fell to a 17–65 record, tied with the Denver Nuggets for the league's worst. The Cavs revised their look for the 2003-04 season, introducing a new logo and a variation on the wine and gold color scheme used by the club during the 1970s. Dark blue was also added as a trim color.

2003–04 Cleveland Cavaliers season

In the years following their 1998 first-round playoff loss to the Indiana Pacers, the Cavaliers dropped to the bottom of the league and became a perennial entrant in the annual NBA Draft Lottery. The franchise's freefall bottomed out during the 2002–03 season, as the Cavs fell to a 17–65 record, tied with the Denver Nuggets for the league's worst. The Cavs revised their look for the 2003-04 season, introducing a new logo and a variation on the wine and gold color scheme used by the club during the 1970s. Dark blue was also added as a trim color.