5Star (formerly stylised with an asterisk as 5*) is a British digital television channel owned by Viacom International Media Networks Europe. It is a sister channel of Channel 5 and 5USA. It originally launched as the female-oriented Five Life on 15 October 2006, and was rebranded as Fiver on 28 April 2008 with a revised version of the same concept. The channel later re-branded under its current name on 7 March 2011. The channel is available on digital television via Freesat, Freeview, Sky, and Virgin Media, and broadcasts between 09:00 and 04:00.