AISDALSLove stands for Attention, Interest, Search, Desire, Action, Like/dislike, Share, and Love/hate, is a hierarchy of effects model in advertising adopted from AIDA’s hierarchy of effects model (Lewis, 1900; Strong, 1925) which has been used by many researchers, both academicians and practitioners, to measure the effect of an advertisement. This concept of AISDALSLove model was introduced by Bambang Sukma Wijaya in the International Seminar on Scientific Issues and Trends (ISSIT) in 2011 and published in the International Research Journal of Business Studies (IRJBS) in 2012, titled "The Development of Hierarchy of Effects Model in Advertising".