The AMCHA Initiative (founded 2011) is a nonprofit organization based in California which seeks to investigate, document, educate about, and combat antisemitism at institutions of higher education in the United States. The Initiative was founded by University of California Santa Cruz lecturer Tammi Rossman-Benjamin and University of California Los Angeles Professor Emeritus Leila Beckwith. The term Amcha is Hebrew for "your people" or "your nation" and intends to connote grassroots, the masses, and ordinary people.