Abu Dhabi Tourism Authority (ADTA) was a statutory body in the United Arab Emirates established in 2004 under the Government of Abu Dhabi’s economic diversification strategy. The authority had wide-ranging responsibilities for the promotion and development of the emirate’s tourism industry and international positioning as a destination of distinction. The Abu Dhabi Tourism and Culture Authority (TCA) was established in February 2012 replacing the Abu Dhabi Authority for Culture & Heritage (ADACH) and the Abu Dhabi Tourism Authority.