Action Man Is a line of action figures produced by the toy company Hasbro from 1993 to 2006. The line began as a relaunch of the original Palitoy action figure range and eventually grew to become a multimedia franchise consisting of toys, books, video games, two television programs and a comic book published by Panini Comics. The toy line centred around the eponymous 'Action Man', an action hero who continuously fought to foil the evil, world-conquering schemes of his arch nemesis Dr. X. Toys were also produced of several supporting characters, who were often allies of either Action Man or Dr. X.