Action For Rural Rejuvenation (ARR) is a multi-phased program aimed towards improving the overall health and quality of life of the rural poor. ARR was established by the Isha Foundation under the aegis of the foundation's social outreach wing Isha Outreach. ARR aims to benefit 70 million people in 54,000 villages across Tamil Nadu, South India. It will be implemented in two phases over a period of 15 years. Thereafter, it is envisaged that local communities will sustain the project activities independently. As of 2010, ARR has reached over 4,200 villages and a population of over 7 million people. The city of Columbus in the state of Ohio, United States has felicitated Sadhguru Jaggi Vasudev the founder of ARR for the social programs and activities conducted by ARR.