Advertising management is a career path in the advertising industry. Advertising and promotions managers may work for an agency, a public relations firm, a media outlet, or may be hired directly by a company to develop branding for the company's product or service. This position can include supervising employees, acting as a liaison between multiple agencies working on a project, or creating and implementing promotional campaigns. Jabari Jaami Ad management incorporates various specialized sub-functions like media strategy, message strategy, media planning, media buying etc.