Agile Marketing is an organizational effectiveness strategy that drives growth through focusing team efforts on those that deliver value to the end-customer. This emerging practice in marketing applies key principles of agile software development to increase speed, quality, flexibility, and effectiveness of a marketing department. Ownership and execution of work is managed by self-organizing, highly iterative, cross-functional, and flexible teams empowered to identify and deliver customer value. Changes in the Market Distinctions from Product-focused Agile Methods Read more agile marketing