The alcohol industry is the commercial industry involved in the manufacturing, distribution, and sale of alcoholic beverages. The industry has been criticised in the 1990s for deflecting attention away from the problems associated with alcohol use. The alcohol industry has also been criticised for being unhelpful in reducing the harm of alcohol. The World Bank works with and invests in alcohol industry projects when positive effects with regard to public health concerns and social policy are demonstrated. Alcohol industry sponsored education to reduce the harm of alcohol actually results in an increase in the harm of alcohol. As a result, it has been recommended that the alcohol industry does not become involved in alcohol policy or educational programs. In the UK the New Labour government