All By Students (ABS) Notebooks is a college marketing company that partners with universities across the United States to spearhead a free school supplies initiative for students. Their flagship product, a free multi-subject notebook, is given to university students at the start of every semester. Full-page advertisements act as subject dividers that offer further discounts, thus subsidizing the notebooks for students. As of January 2009, the following brands have participated: 3M, AT&T, Blackberry, CDW, Dell, Dr. Pepper, STA Travel, Discover Card, Ford, GEICO, General Mills, ice.com, Idearc, Kraft, Monster, My Rich Uncle, P & G, Palm, RealNetworks, Saturn, Sears, STA Travel, NBA, Unilever, Vault.com, Volvo, Warner Bros, Western Union, Wrigley, and Yahoo.