All That Glitters is an American sitcom by producer Norman Lear. It consisted of 65 episodes and aired between April 18 and July 15, 1977 in broadcast syndication. The show, a spoof of the soap opera format, depicted the trials and tribulations of a group of executives at the Globatron corporation. The twist of the series was that it was set within a world of complete role-reversal: Women were the "stronger sex," the executives and breadwinners, while the "weaker sex" – the men – were the secretaries or stay-at-home househusbands. Men were often treated as sex objects.