Alpha consumer
An alpha consumer is someone that plays a key role in connecting with the concept behind a product, then adopting that product, and finally validating it for the rest of society. The term was coined by entertainment economist Michael Wolf in 1999 and published in his book The Entertainment Economy. The example given by Michael Wolf in The Entertainment Economy was:
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Alpha consumer
An alpha consumer is someone that plays a key role in connecting with the concept behind a product, then adopting that product, and finally validating it for the rest of society. The term was coined by entertainment economist Michael Wolf in 1999 and published in his book The Entertainment Economy. The example given by Michael Wolf in The Entertainment Economy was:
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An alpha consumer is someone t ...... n their nine-seater Suburbans.
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المستهلك الأولي هو ذلك الشخص ا ...... ن (الضواحي) ذات التسعة مقاعد".
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An alpha consumer is someone t ...... The Entertainment Economy was:
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المستهلك الأولي هو ذلك الشخص ا ...... ولف في كتاب اقتصاد الترفيه هو:
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Alpha consumer
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مستهلك أولي
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