Alta Records was a record label founded in Dallas, Texas in the early 1960s by pioneer, radio personality Jim Lowe. Lowe was a popular DJ who hosted a rhythm and blues program "Kat's Karavan" from the WRR-AM studios located at Fair Park in Dallas. He was one of the first DJs in the Southwest to introduce early R&B recording artists to a mainstream, white audience. His program became enormously popular and was broadcast well into the 1960s. Lowe was also noted for airing his "Library Of Laughs" which featured many up and coming comics like Brother Dave Gardner and Justin Wilson.