Arash Andreas "Ash" Pournouri, (born 28 August 1981 in Iran) is a Swedish record manager, record producer, songwriter and record label owner. He is most known as the manager for Avicii. He had an important role as manager for Avicii when he became a known name internationally. He owns the music label PRMD and the booking agency At Night Management. Pournouri studied law in high school and has also owned and run several restaurant and bars in Norway and arranged club nights in Stockholm. On 9 July 2015 he was the presenter for Sommar i P1 on Sveriges Radio.