Archie (also known as Archie Comics) is an ongoing comic book series featuring the Archie Comics character Archie Andrews. The character first appeared in Pep Comics #22 (cover dated December 1941). Archie proved to be popular enough to warrant his own self-titled ongoing comic book series which began publication in the winter of 1942 and ran until June 2015. A second series began publication in July 2015, featuring a reboot of the entire Archie universe with a new character design aesthetic and a more mature story format and scripting, aimed for older, contemporary teenage and young adult readers. Even the printed comic book format is different from the previous publications.