Artists Recording Collective (ARC) is an independent music label. Using the Internet and related technologies, it provides an alternative to the traditional recording and promotion business models. ARC was founded on December 7, 2007 by Chris Burnett, Erica Lindsay, and Sumi Tonooka, all of whom are active professional musicians, producers and educators who were motivated by the need for a professional platform for their projects. In early 2008 ARC released its first CD, Long Ago Today by jazz pianist Sumi Tonooka, with drummer Bob Braye, and bassist Rufus Reid to critical acclaim and national radio chart success.