ASIAN Geographic is a geographic magazine that focuses mainly on stories about Asia. Its motto is “Asia Without Borders”. First published in 1999, it contains articles on geography, culture, heritage, society, environment, exploration, conservation and art. As of May 2008, the magazine has a readership of over 300,000 across 44 countries. It is published by Asian Geographic Magazines Pte Ltd, which also publishes Scuba Diver AustralAsia, an official publication of the PADI Diving Society. ASIAN Geographic PASSPORT, a travel and adventure magazine, was launched in August 2008.