Asian Woman magazine is a fashion and lifestyle glossy catering to South-Asian women. The magazine, first released in 2000, is the UK’s longest running glossy operating within the South-Asian market. Since 2009 the magazine has branched out into a more diverse mainstream market with non-Asian cover stars including BBC Strictly Come Dancing star Alesha Dixon and UK girl group Sugababes as part of a mission to "bring the beauty and appeal of Asian fashion and culture to a wider audience".