Aspirational brand
In consumer marketing, an aspirational brand (or product) means a large segment of its exposure audience wishes to own it, but for economic reasons cannot. An aspirational product implies certain positive characteristics to the user, but the supply appears limited due to limited production quantities. The larger the ratio of aspirational to consumption consumers in the target audience, the higher the brand's premium, e.g. Maybach cars. To keep the premium level of a brand high, the consumption portion of the audience should not exceed 30% of the aspirational audience.
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Aspirational brand
In consumer marketing, an aspirational brand (or product) means a large segment of its exposure audience wishes to own it, but for economic reasons cannot. An aspirational product implies certain positive characteristics to the user, but the supply appears limited due to limited production quantities. The larger the ratio of aspirational to consumption consumers in the target audience, the higher the brand's premium, e.g. Maybach cars. To keep the premium level of a brand high, the consumption portion of the audience should not exceed 30% of the aspirational audience.
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In consumentenmarketing is een ...... k van het geld verdiend wordt.
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In consumer marketing, an aspi ...... of the aspirational audience.
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745,231,143
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In consumentenmarketing is een ...... van het aspirationele product.
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In consumer marketing, an aspi ...... of the aspirational audience.
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Aspirational brand
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Aspirationeel merk
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