Atari, SA (ASA) is an international French holding company headquartered in Paris, France. It was originally called Infogrames Entertainment, SA (IESA). Its subsidiaries include Atari London Studio, Atari Interactive and Atari, Inc.. Because of continuing pressures upon the company, and difficulty finding investors, it sought bankruptcy protection under French law in January 2013; its subsidiaries in the United States have sought Chapter 11 bankruptcy protection there as well. All three subsidiaries have since exited bankruptcy, and are all going through a vigorous turnaround campaign.