The second Atlanta International Pop Festival was a rock festival held in a soybean field adjacent to the Middle Georgia Raceway in Byron, Georgia, from July 3–5, 1970, although it did not finish until near dawn on the 6th. It was the only successor to the first Atlanta Pop Festival, which had been held the previous summer near Hampton, Georgia. The event was promoted by Alex Cooley, who had helped organize the '69 Atlanta festival as well as the '69 Texas International Pop Festival, and two years later would promote the Mar Y Sol Pop Festival in Puerto Rico from April 1-3, 1972.