Attention (advertising)

In advertising research, attention is the direct measure of a commercial's ability to win audience attention against competing commercial products. It is one of the three report card measures attention, brand linkage and motivation. Attention is also graphed visually in the Flow of Attention.

Attention (advertising)

In advertising research, attention is the direct measure of a commercial's ability to win audience attention against competing commercial products. It is one of the three report card measures attention, brand linkage and motivation. Attention is also graphed visually in the Flow of Attention.