Since 2004, Australia Week has brought Australian food and wine, travel, film, arts, culture, fashion and business to a US audience. With over 15,000 participants in 2008, it was the largest annual foreign country promotion in the United States. The event is produced by the Department of Foreign Affairs and Trade, Qantas Airways, Tourism Australia and Austrade. The ten-day promotion is held annually during the month of January in Los Angeles and New York. The objective of Australia Week is to demonstrate Australia as an innovative, high growth, sophisticated economy, with leading edge research and technology in products, goods and services. The program highlights Australia’s economic credentials as a desirable place in which to do business and invest, source goods and services.