Automotive Industries (AI) is one of the world's oldest continually published trade publication and the oldest specialising in the automaking business. It was founded in November 1895 as The Horseless Age, the first magazine created to cover the world's transition from horse-drawn conveyances to those powered by the new internal combustion engine. The magazine changed its name to The Automobile in July 1909, an era when gasoline, steam and electricity all vied for pre-eminence in motive power.