Avenue is a former Dutch glossy monthly magazine. In its original form it was established in 1965 and shut down in 1994. In 2001 publisher VNU restarted the magazine, but it survived only four issues. In its first era the magazine was influential. Joop Swart served as the editor-in-chief of the magazine, which attracted writers as culinary journalist Wina Born, photographer Ed van der Elsken and the authors Jan Cremer, W.F. Hermans and Cees Nooteboom. At its height the magazine sold 125,000 copies a month.