bc magazine was a free bi-weekly English-language arts and entertainment magazine in Hong Kong. It was published between 1994 and 2011 by Carpe Diem Publications Limited, with fresh issues available at bars, restaurants and coffee shops throughout the HK SAR on the first and third Thursdays of each month. At its height, it has a print-run of 40,000 copies. In addition to targeting Hong Kong’s English-speaking 20- to 35-year-old residents, the magazine also provided event updates to tourists, and was once recommended in Lonely Planet’s Hong Kong & Macau City Guide as a “highly visual and glossy publication,” useful for its “complete listing of bars and clubs.”