Sacco, the first artifact of that kind, was introduced in 1968 by three Italian designers: Piero Gatti, Cesare Paolini and Franco Teodoro. The object was created in the Italian Modernism movement.Being a post war era phenomenon, Italian modernism’s design was highly inspired with new available technology. Post war technology allowed an increase in the processes of production, by introducing new materials such as polystyrene. The idea of mass-produced goods made within an inexpensive price range appealed to consumers. It therefore created the need for a revolution in the creative and manufacturing process. ‘The designer was an integral member of a process that included marketing as well as engineering’ (Raizman 284). The inspiration left by Corradino D’Ascano’s Vespa design for the Piaggio