Beefcake (1999) is a docu-drama homage to the muscle magazines of the 1940s, 1950s, and 1960s—in particular, Physique Pictorial magazine, published quarterly by Bob Mizer of the Athletic Model Guild. It was inspired by a picture book by F. Valentine Hooven III (published by Taschen) and was directed by Thom Fitzgerald. Beefcake premiered at the Sundance Film Festival in 1999 and was released by Strand Releasing in the United States; it was nominated for three Genie Awards.