Bionicle (stylized BIONICLE) is a line of construction toys created by the Lego Group marketed primarily for 5-to-16-year-olds. Originally a subsidiary theme of Lego’s Technic series, the line was launched in Europe and Australia in 2000 and in North America in 2001. Over the following decade, it became one of the Lego Group's biggest-selling properties and played a part in saving the company from its financial crisis of the late 1990s. The theme was originally discontinued in 2010 after nine years of production, but was rebooted in 2015 for a further two years.