Blue’s Country Magazine is a rural affairs magazine owned since mid-2007 by Australian Consolidated Press as part of their Trader International group. It is distributed across the sub-tropical and tropical farming belt of Australia. As a free monthly publication the magazine fills a niche between weekly newspapers and subscription-based monthly magazines. The magazine is unusual in that it prides itself as being specifically biased toward primary producers. The mascot of the publication, the eponymous 'Blue' who forms the apostrophe in the magazine's masthead, is a Blue Heeler.