Bobo is a monthly Dutch magazine for children. The magazine follows the adventures of the protagonist Bobo, a nine years old blue rabbit. Every month there is a new theme. The magazine consists of stories and comics. The purpose of the magazine is learn and play, for an audience primarily consisting in children aged 3 to 6 years, and it is for the most part distributed through primary schools. It's published by Blink Publishers. Since 2010, Bobo has developed into a crossmedial brand. Bobo has its own apps, an educational television series (started in 2011), an online training program to be used on digital schoolboards and smartboards in the classroom, and a complete merchandise line.