Book scouts are the individuals who carry out this process. Many book scouts in a particular market work on retainer for one or more publishers or literary agencies in another market. When a potentially interesting book in the book scout's market is published, he or she will make his or her clients in the other market aware of this literary property. There is no conflict of interest for the book scout in representing multiple publishers, so long as there is no overlap in the type of book being scouted. For instance, a book scout cannot represent two or more romance novel publishers, but is free to represent a business publisher and a science publisher for the same particular market.