Boomerang is a 24-hour cable television channel owned by Turner Broadcasting System, a unit of Time Warner broadcasting throughout Latin America. Initially it was focused an older audience, airing classical Hanna-Barbera cartoons, emulating the US variant of the channel. However, in 2006 it was rebranded as the Latin American version of POGO, an Indian children-oriented channel. Two years later, in 2008 it was rebranded again with its own original graphics and programming, appealing to a teen-oriented audience, featuring original and syndicated series and movies. It had also aired music clips and concert specials, under the "Boombox" block. The channel currently focuses on kids programming again, as it was rebranded on September 28, 2014 with a new logo, graphics and schedule.