Bowling This Month is a Ten-pin bowling magazine which was started in 1994. Its official statement says that if you're serious about bowling and you want to improve your scoring, you need the most up-to-date technical information available on subjects ranging from advanced technique through lane play to balls and ball motion. Each month Bowling This Month delivers the comprehensive information and instruction to help you bowl better, whether you average 180 or 230. Topics include: comprehensive new equipment reviews, lane play, ball motion and reaction, tips to improve mechanics, mental conditioning, physical conditioning, and an updated ball comparison chart.