The Breeze Card is a stored value smart card that passengers use as part of an automated fare collection system which the Metropolitan Atlanta Rapid Transit Authority (MARTA) introduced to the general public in early October 2006. The card automatically debits the cost of the passenger’s ride when placed on or near the Breeze Target at the fare gate. Transit riders are able to add value or time-based passes to the card at Breeze Vending Machines (BVM) located at all MARTA stations. The major phases of MARTA's Breeze transformation took place before July 1, 2007 when customers were still able to purchase TransCards from ridestores or their employers. They were also able to obtain paper transfers from bus drivers to access the train. As of July 1, 2007 the TransCard and the paper transfers w