Bumvertising is a form of informal employment in which a homeless person is paid to display advertising. The Bumvertising website publicizing this form of advertising was launched in August 2005 by Benjamin Rogovy, a 22-year-old entrepreneur who hired homeless men in the U.S. city of Seattle, Washington, to carry signs with the URL of his poker player match-up site. Homeless advocates accuse Rogovy of exploiting the poor and take particular offense to the use of the word “bum” which is generally considered pejorative.