Cable Video Store (CVS), is a defunct pay-per-view (PPV) service that was launched in 1985 by General Instrument. It was later owned by Graff Pay-Per-View. Cable Video Store consisted of one channel which carried first run movies and specials (however, it did not carry major sporting events, such as boxing or wrestling) on a PPV basis. They also offered low cost programs to buy along with the standard PPV fare.